Monday, October 1, 2012

Gangnam Style: The Reaction




The world has fallen completely in love with Psy and his hit single, Gangnam Style. 

The South Korean rapper who's been in the business for a decade has exploded onto the scene and is making up for some lost time.

This time, the whole world will hear his message, whether they entirely understand it or not.  That's the beauty of Gangnam Style.  Psy is breaking down the language barrier that most musical artists hit.  Something that might be a hit in the U.S. might do well in Canada, but might not translate well into another language, say Russian.

Meanwhile, there's Psy.  He's created such a catchy beat, coupled with outlandish dance moves and colorful imagery, that it translate well across the board.  You don't need to understand the words to know that it's high energy.  You don't have to get the meaning or the subtle satirical overtones in this musical piece.  You just got to bob your head and grin.

Even in the behind the scenes footage of Psy, in making the Gangnam Style video shows him having the time of his life.  He did things because it was fun or plain funny to him.  He was living in the now and it translated well.

The song has made it to No.1 in the US iTunes Top Songs chart, andin 18 other countries including Canada, Argentina, Czech Republic, the Netherlands, New Zealand, Norway, Lithuania, Malaysia, the Philippines, Singapore, Taiwan and Thailand.

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